PyeongChang 2018 Olympic and Paralympic Winter Games Brand (the “Games Brand”) is the visual or literal marks that show the identity of the Games, expressed mainly through the Games’ emblem, mascot, slogan, and other similar items. Brand Protection means to any activities protecting such emblem, mascot, slogan so the brand could be used properly without destroying its value.
Brand Protection is very important in preserving Olympic and Paralympic legacy and in maintaining its spirit and value. By restricting improper use of the brand, Olympic or Paralympic can keep its purity. In addition, Brand Protection is important for the success of the Games. POCOG receives a significant amount of funding for operation of the Games with its marketing programme - attracting official sponsors, licensees, and ticket sales, etc. In other words, POCOG provides official sponsors with the exclusive right to use the Games Brand and in turn receives financial support needed for the Games. Thus, POCOG must successfully manage the Games Brand and raise its value for the successful operation of the Games. Without the smooth running of the marketing programme by POCOG, the operations of the Games will be less than satisfactory.
According to article 25 of the Special Act on Support for Pyeongchang 2018 Olympic and Paralympic Winter Games and article 10 of the Enforcement Decree of the Special Act on the 2018 PyeongChang Winter Olympic Games and Support for Winter Paralympic Games, the following must be approved by POCOG. The word mark is also registered as a domestic and international trademark. So, you can use the word mark with the prior approval of the POCOG.